Pharmaceutical detailing is not for everyone: Side effects may include sub-optimal prescribing decisions, compromised patient health, and increased prescription drug spending

摘要

Patricia visited her physician, Dr. Anderson, for a yearly checkup, during which Dr. Anderson prescribed Patricia Singulair for asthma.After her office visit, Patricia went to her local pharmacy to have her prescription filled, but she was unaware that the pharmacy made information about her and Dr. Anderson available to data miners, which are companies that gather information about patients and physicians to sell to pharmaceutical manufacturers. Pharmaceutical sales representatives then use this information, including patients' ages, insurance information, and prescribing physicians, to market prescription drags to physicians.