MATCHING PATIENTNEEDS TO PROVIDER SERVICES Providers seek referrals one influencer at a time.

摘要

The new world of long term care marketing has expanded the boundaries of where and from whom skilled nursing facilities (SNFs) and assisted living facilities (ALFs) seek referrals, from the old days of working only with discharge planners and social workers at hospitals to the 2010 version, where marketing targets practically anyone influencing seniors' post-acute care decisions.