Supima Pop-Up Store In New York Huge Success

摘要

IN ITS 54-YEAR history, Supima, the Phoenix-headquartered marketing and promotion company representing American Pima cotton growers, has enjoyed award-winning ad campaigns, any number of prestigious co-sponsorships, and even its own textile trade show here at Gotham Hall. But it has now made the international news for another way to take its brand message about superior strength and softness directly to consumers: The Supima pop-up store that opened in New York City, March 14.