Public Relations Strategies and Potential, Emerging Outlets for Our Agricultural Profession

摘要

What are Public Relations?As per the Public Relations Societyof America (2015), "Public relations are a strategic communication process that builds mutually beneficial relationships between organizations and their publics." Furthermore, as a management function of public relations (PR) encompasses managing the resources of an organization (PRSA, 2015). These may include marketing; financial; fund raising; employee, community or government relations; and other programs." Rather than being a passive activity it is one built over a continuum span of time similarly,to agricultural business relations.