In the 1990s,the focus of the additives industry was on consolidation.According to research company Townsend Polymer Services & Information's sixth study on the global plastics additives market,a hundred acquisitions and joint ventures took place during the 1990s as companies responded to globalisation and regulatory issues in a drive to increase shareholder value.This was followed by three years of cost containment,plant shutdowns and business rationalisations as the additives industry suffered from economic slowdown in the plastics market,increased offshore competition and severe price erosion.
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