The space was divided into living areas applicable to the product offerings. For example, in the 'garage' space visitors were shown the broad range of solutions applicable to the automotive industry; whereas the 'kitchen' showcased health, nutrition and packaging solutions; in the 'bathroom' delegates were introduced to care products; paper, wood and furniture solutions were showcased in the 'living room'. For applications 'beyond the home', there were industry experts on hand to explain BASF's coatings and mining applications; the latter demonstrated in a replica of an 'underground mine'.
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