Search Engine Overhaul--Leveraging Search Engines for the Ultimate ROI

摘要

New customers used to find you through word of mouth, strategic print advertising and marketing campaigns. You have a solid reputation and a good cadre of loyal customers. Yet today, more than 80 percent of those potential customers turn instead to Google or other search engines to tell them which companies offer the glass services they need. Most of those customers have not heard of you yet and have no idea of your specialties, nor how to find you online. That's why search engine leveraging is such a valuable tool when creating an online presence.