TMAR DIGS DEEP TO SATISFY ITS NICHE MARKET CUSTOMERS

摘要

For TMAT, a UK-based manufacturer of acoustic components for tractors and excavators, the challenge of meeting the needs of a niche market means striving for that extra something to stand out. In a market where engineering overrides cost, the company looks to develop something unique. The company aims to provide a "complete solution for acoustic challenges" for the ACE (agricultural-construction-earthmoving) market, ceo Jason Lippitt told UTI in a 24 Jan interview at TMAT's site in Chesterfield, UK.