Innovation in cosmetics has proved to be key to success in the cosmetics and personal care market in recent years,transforming formulation technologies and leading to products ever more sophisticated and effective.More specifically,innovation has been key to four sectors:new ingredients,new textures,new active ingredients and new functionalities,which find their application especially in anti-ageing treatments,sun protectors,hair styling products and makeup products,where cosmetics research has developed new "matrices" and new colour effects thanks to cutting edge ingredient formulation and technologies.Amongst the most innovative textures for the face and the body we have high-fluidity emulsions,which can be sprayed onto the skin yet fully retain the features of a cream,and the newly developed "serums",a generic term defining highly specialized products to be used in small doses to achieve immediate effects.
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