Unilever's Breyers is leading retail brand, with sales of 529 million dollar in 2004. No. 2 is Nestle's Dreyer's/Edy's Grand (442.2 million dollar), followed by Blue Bell, Haagen-Dazs, Ben & Jerry's. If there is one frozen food category that offers something for almost everyone, it has to be ice cream. According to Chicago, Illinois-based Information Resources, Inc. (IRI), retail ice cream and sherbet sales in the USA, excluding Wal-Mart, reached 4.4 billion dollar during 2004, edging up 1% over theprevious year. Americans love the stuff, consuming about 20 quarts per capita, reports the United States Department of Agriculture (USDA).
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