Goodness...Trademarked: 'Potatoes... Good ness Unearthed' now a registered trademark

摘要

IN MAY 2009, the United States Potato Board received official notice that "Potatoes.. .Goodness Unearthed" had successfully completed the trademark registration process. It is now a registered U.S. patent and trademark owned by the U.S. Potato Industry. In 2007, this new round of message development revealed the positive potato nutrition message remained the most effective way to reach consumers. "Potatoes.. .Goodness Unearthed" was developed after several months of in-depth consumer research by Sterling Brands, a leading New York City-based international branding agency. This industry-wide campaign signature is the new way to deliver the potato nutrition message that is breaking through and repositioning potatoes in consumers' minds.