The New Way to Manage Content Across Platforms

摘要

Because the definition of content has expanded to include everything from text, graphics, audio, video, data, or any combination of these, determining the right mix of content to ensure relevance and profitability requires publishers to pay significantly more attention to the needs of their audience. This article guides publishers through the content strategy development process and shows how decisions made regarding content strategy influence the publisher's content management and distribution functions as well. The article also includes a detailed list of the latest in content creation, management, production, and distribution trends, along with a clearly stated implication for each.