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The rights and wrongs of operational practices in the scottish publishing industry

机译:苏格兰出版业中业务实践的是非

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Digital publishing has been considered as a panacea to bridge the gaps between different sized publishing companies: allowing small, independent companies to compete on an equal footing with cross-media conglomerates. However, this research discovered that Scottish publishers are not capitalising on new technology and new platforms for dissemination: this is detrimental to the authors they represent. The empirical research found that the majority of Scottish publishers are not fostering intellectual property rights (IPR) effectively across international markets and new media: The failure to do this means that the operational practices of the Scottish publishing industry are not in harmony with the burgeoning digital publishing environment. If Scottish publishers continue with current practices it will become increasingly difficult for them to compete in the national and international publishing environment. This study concludes that only by better training and knowledge exchange, in matters of rights exploitation and digital publishing, can Scottish publishers compete in the international arena and contribute to, and benefit financially from, the knowledge economy.
机译:数字出版被认为是弥合不同规模出版公司之间鸿沟的灵丹妙药:允许小型独立公司与跨媒体集团平等竞争。但是,这项研究发现,苏格兰出版商并​​未利用新技术和新平台进行传播:这不利于他们所代表的作者。实证研究发现,大多数苏格兰出版商并​​未在国际市场和新媒体上有效地促进知识产权(IPR):如果不这样做,则意味着苏格兰出版业的运营实践与新兴的数字时代并不协调。发布环境。如果苏格兰出版商继续采用当前的做法,那么它们在国内和国际出版环境中竞争将变得越来越困难。这项研究得出的结论是,只有在权利开发和数字出版方面进行更好的培训和知识交流,苏格兰出版商才能在国际舞台上竞争并为知识经济做出贡献并从中受益。

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