How Digital Content Resellers are Impacting TradeBook Publishing

摘要

Some key questions for publishers in today's market are: Could Ama-zon's recent merger and acquisitions strategy create a disruptive or paradigmshifting business model in the publishing industry? Do their recent actions postmergers and acquisitions illustrate a predicable pattern of behaviour that publisherscan strategize around? This paper will explore these questions and look at some ofthe possible reasons behind Amazon's business practices and the possible conse-quences to publishers.