'There is more to it than that': The repositioning of the Wila brand. An interview with some of the top managers at Wila.

摘要

Founded in 1857, the German-based lighting company have recently introduced a shift in their perspective and become a leader in the field of holistic applications - instead of concentrating solely on downlights. Their new, smartly designed modular tool box of LED luminaires by the name of "alphabet" not only convinced the juries for the red dot and IF awards - Wila have also been able to broaden their target group, and now include lighting designers and architects in their customer base alongside electrical consultants.