Profitable marketing of kinnow: some suggestions

摘要

Punjab is able to provide a recommended and suitable base for the cultivation of horticultural crops. Among the cultivable fruits, kinnow mandarin occupies the first position in area as well as production of fruits in Punjab. It had a share of 61.5 per cent in the total area under fruits and 66.0 per cent in the total fruit production in the state during 2013-14. Usually, there are heavy losses during post-harvest handling of fruits and vegetables, resulting in a high cost of production. Marketing plays an important role not only in stimulating production and consumption, but also in accelerating the pace of economic development. The fruit and vegetable marketing in India is highly decentralized having wide capacities. The marketing of fruits and vegetables in the country is not efficient, leading to high and fluctuating consumer prices and only a small share of the consumers' rupee reaching the producers. It has been observed that Indian farmers are good producers but not good marketers.