Efficient marketing: a must for a successful vegetable grower

摘要

The rising population, improved family income and I increased awareness about the health benefits of vegetables have caused upsurge in the demand for vegetables in the recent years. Exposure to the world through easier communication means had an impacted on the taste and choices of the consumers for vegetables, resulting in increased demand for off-season and non traditional vegetables. The issues like pesticide residues have ensued public interest in organically produced vegetables, opening new opportunities for the vegetable growers. The vegetable marketing is becoming more dynamic, offering new challenges and opportunities in future.