Enhancing marketing efficency of fruits and vegetables : some tips

摘要

In recent years, there has been a concern for the efficient marketing of fruits and vegetables which is leading to high and fluctuating consumer prices. The high margin in farmer-consumer price difference is indicative of large inefficiencies and relatively poor marketing efficiency. India is the second largest producer of fruits and vegetables in the world, accounting for 10 and 14 per cent of the world's total production The area under fruits increased from nearly 20 thousand hectares in 1985-86 to 62 thousand hectare in 2007-08. Likewise, the fruit production increased from 1.15 lakh tonnes to 10.55 lakh tonnes during this period. The area under vegetables increased from0.78 lakh hectares to 17.33 lakh hectares.