Build business Naturally: These cattle producers cater to customers who want beef raised without hormones and antibiotics

摘要

Connie and Doc Hatfield started Country Natural Beef (CNB) 21 years ago. The Oregon rancher cooperative was born out of desperation caused by low cattle prices ($60 per cwt). Looking for a way to save the ranch, Connie visited a health and fitness club in the nearby town of Bend, Ore. She asked the club's nutrition consultant if he recommended beef.