Detergents that Brighten up your Laundry

摘要

Detergents today are no longer products of luxury, but items that are indispensable to continue maintain, cleanliness, health, and hygiene. Detergent consumption varies vastly from country to country and the industry today has considerable economic importance. In this age of changing consumer attitudes and result of continuous media coverage, terms known only to detergent technologists are now familiar words to the person on the street. Who has not heard the often-repeated advertisement on TV? "Bhala uski sari meri sari se safed kaise?" & "Sabun jo de doodh jaise safedi". People today realise that improvement to the whiteness or brightness of the Detergent results in an improvement in the whiteness delivery of the washed articles, denoting cleanliness and superior detergent efficiency. Presence of speciality chemicals like optical brighteners or fluorescent whitening agents in modern detergents used for washing fabrics does the trick.