A Difficult Balancing Act: Marketing and advertising cannot be ignored

摘要

Here's a riddle for you: Its price keeps getting higher but if you don't buy it, your trucks will be stuck at the shop. Sonic get more efficiency with it than do others. Everywhere you turn, there's another expert with a "surefire" device to improve efficiency. These days, it can easily cost you more than your truck payments. But like it or not, you have to buy it. If your answer is "fuel," then you go to the back of the class. In working with contractors across the country, I've found that high on the list of underfunded budget items is the line item of marketing and advertising.