By far, the most economical and efficient way to package "helpful, insider information" is through a good, strong customer retention newsletter program. You've heard me say it in the past and you'll continue to hear me say it in the future. Why? Because it's that important. The best newsletter campaigns give customers rich, interesting information that is useful in helping them run their households safely and cost-efficiently. The best newsletters have information that is not solely about your field and your set of services! This is because you must - repeat must - retain customer interest. Jargon-laden, tech-heavy industry news will not do it. This is a tough pill to swallow but you must know this. Maintain a 70/30 split of "general interest" to "specific field interest" in your editorial balance.
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