Comfortable offices increase employee productivity. Last summer, when we were roasting in that July heat wave, Ron Friedman, Ph.D, wrote a brilliant article for Psychology Today magazine. He titled it, "Want More Productive Workers? Adjust Your Thermostat." This grabbed me by the lapels and gave me a good shake, of course. He started off by mentioning how the marketing geniuses at Campbell Soup figured out that most folks like to eat hot soup when the frost is on the pumpkin and not when the weather is hot and sticky. I had to agree with that because I am a big soup guy and spend most winter lunchtimes slurping the stuff. And the thicker the better. But that wasn't the brilliant part. I mean seriously, who doesn't know that hot soup and cold weather have been dating each other for years? What was brilliant was that Campbell Soup decided to plan their advertising campaign around local weather reports. Friedman wrote that if you're hearing a Campbell Soup commercial you don't need The Weather Channel. Rest assured it's crummy outside.
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