Volume's multichannel 'media factory' founded on the intelligent use of data: This one-stop shop brings data, print and fulfillment in under one roof

摘要

Less than a month from now, Reading and, more to the point, Richfield Avenue, will be overrun by around 80,000 music fans attending the annual three-day leading music festival. However, while the fans may enjoy the big-name acts, the same cannot be said for the sales force of Vee Combined Media Factory, in particular David Fincham, sales director at the print and data business. "Traffic becomes a nightmare. The roads are congested all week," he laments. His frustration is undoubtedly shared by other companies that reside only minutes from the site of the long-standing event.