United we stand: you sell my kit and I'll sell yours

摘要

Increasingly, manufacturers are teaming up to sell each others' equipment. But Who benefits most - printer or dealer? They say that in difficult times, people pull together to make the best of a bad situation. It's an adage print manufacturers seem to have taken to heart. Where once rivalry was as fierce as any local football derby, with battle lines drawn in the aisles of print shows, now the difficult trading conditions seem to have prompted something of a love-in.