An increased emphasis on the quality of transactional and direct mail has seen a new focus on inspection software. There is so much conflicting evidence about the success of direct and transactional mail that it's enough to make your head spin. On one hand, charity comparison web site Intelligent Giving claims that direct mail (DM) is the least effective means of fundraising - it says printed material returned the least amount of donations per pound, in comparison to online and telephone campaigns.
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