Despite the advances in digital printtechnology, metallic effects have proved difficult to reproduce. However, thanks to some clever inks, that may not be the case for much longer. For all digital print's many advantages, there are some applications that have remained stubbornly the preserve of more conventional processes. And this is a problem for anyone wanting to produce short-run jobs economically, while exploiting print's unique tactile and aesthetic qualities. For print to compete with other media, it needs to play to its sensory strengths while addressing its cost weaknesses. If you want to add value to short runs, then you need to be able to do so without incurring the extra processing and materials costs that go along with conventional processes.
展开▼
