Breaking into this market is not just a matter of buying a few new bits Of kit. If the chatter around the print industry is to be believed, commercial printers have spent the past few years flocking to wide-format in their droves. And why wouldn't they? As margins are squeezed for these printers' day-today work, the allure of wide-format is hard to ignore: it promises, at least for now, high margins, abundant work and a plethora of high-profile clientele.
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