Doom-mongers feared its introduction signalled the end for print, but online software has proved a useful addition. Some argued the web would be the death of print. It was thought that rising young savvy designers and marketers would switch their attention to the internet, causing alarm bells to ring with some in the print industry. But what was seen as a threat has, in fact, led to quicker and easier print buying. Print and the internet are complementing each other. This coupling has allowed web-to-print software to make its presence felt on the market. A good product will let customers buy print from high-volume work to one-off posters, and should take the buyer through various templates and options. It should also be a secure transaction engine, tracking orders through the system. While some products cater solely to print ordering, others offer print management tools for companies to create their own sites, allowing printers to let their customers make amendments to images. "Web-to-print has the potential to be lucrative," says James Gray, Transeo Media managing director. "Our customers have reported anything from a 20 to 100% increase in the number of jobs they have received since they implemented a web-to print system."
展开▼
