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CROWDFUNDING GETS WEIRD

机译:众筹怪异

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Strangers are giving strangers money for strange things at an alarming rate, and that might not be a good thing. FIVE BILLION DOLLARS. That's the amount of money regular people had removed from their bank accounts and given to crowdfunding campaigns as of the end of 2013. Five b-b-billion, a $3.5 billion increase from two years earlier. And what's amazing isn't just the raw number or the exponential upward trend. What's amazing about the evolution of crowdfunding-the process by which people ask strangers for money to help fund a project, but the strangers only have to pay if all the money is raised-is the asininity, dubiousness, and sometimes even fraudulence of some of the projects. Let's take a look, shall we, at Esther the Wonder Pig, the poster beast of crowdfunding frivolity. Two Canadian guys adopted her a couple of years ago, thinking they were getting a mini pig. She ballooned to 533 pounds. They couldn't bear to lose her-she had led them to an epiphany about animal welfare or something-so they went vegan and launched an Indiegogo campaign to build a farm sanctuary for Esther and other would-be ham sandwiches. By July they had surpassed their $375,000 funding goal.
机译:陌生人正在以惊人的速度向陌生人提供金钱来购买陌生的东西,这可能不是一件好事。五十亿美元。截至2013年底,这就是普通人从银行帐户中删除并用于众筹活动的钱的数量。50亿美元,比两年前增加35亿美元。令人惊奇的不仅是原始数据或指数上升趋势。众筹的发展令人惊奇-人们向陌生人请求资金来帮助资助一个项目的过程,但是陌生人只需要在筹集到所有资金的情况下才付款-这是愚蠢,可疑甚至有时是其中一些欺诈行为项目。让我们一起来看看,《神奇猪的埃丝特》,这是众筹轻浮的榜样野兽。几年前,有两个加拿大人收养了她,以为他们正在养迷你猪。她膨胀到533磅。他们舍不得失去她-她使他们对动物福利或某些事情顿悟-因此他们素食主义者发起了Indiegogo运动,为Esther和其他可能的火腿三明治建造了一个农场庇护所。到了7月,他们已经超过了37.5万美元的融资目标。

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