I FOUND myself in a conversation with Tom Burrus of Burrus Hybrids the other day, when he commented that he'd been told he and his company are too honest. Really? That's possible? In the hyper-competitive seed business, it seems it could be, at leastfor some folks. "We had somebody tell us, 'Don't tell people you're out of that number! Write the order and make a substitute later,'" he recalls. "But that's not the way we do business. We want to write orders to their sons and grand- sons. We want tobe around."
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