Assured chicken scheme in need of Lion egg-type drive

摘要

THE ASSURED Chicken Production scheme, which celebrates it fifth birthday next March was described last month by one of its board members as 'one of Britain's best kept secrets'. Retailers were well aware of its existence and value, but no one had told consumers about it and they needed to know, claimed John Reed, agriculture director of Sun Valley Europe and a founder member of the technical advisory committee and an ACP director since last year.