This issue of Poultry International has a strong focus on transparency — whether it be when the press comes calling, or simply as part of educating consumers.Our lead story offers some well-thought-out strategies that were presented at this year's International Production and Processing Expo (IPPE).Trade association The North American Meat Institute (NAMI) offered its take on how, as a producer, you can not only defend your position should enquiries turn difficult, but also enhance your reputation.
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