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2 sisters' strengths overcome difficult UK poultry market

机译:两姐妹的优势克服了英国家禽市场的困境

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摘要

Customer focus and innovation are winning ways for the UK poultry processor. Despite the tough UK economic climte, 2 Sisters Food Group, one of the country's largest poultry processors, stands out as being fit to ride the storm. A report this year byRabobank highlighting the inefficiency of the UK poultry industry singled out 2 Sisters Food Group for getting things right. It's not surprising then that since its humble beginnings as a small-scale frozen retail cutting operation in 1993, the company has grown to become the UK's fourth largest food company with total sales topping E 2.1 billion (US$3.4 billion). Last year alone it acquired Northern Foods for E 342 million and announced a E 30 million investment in a new facility in Thetford with the aim of "revolutionizing" the production of coated foods available in the UK.
机译:以客户为中心和创新是英国家禽加工商的制胜法宝。尽管英国经济不景气,但该国最大的家禽加工企业之一的2 Sisters Food Group还是非常适合应对这场风暴。荷兰合作银行(Rabobank)今年的一份报告强调了英国家禽业的低效率,它将2 Sisters Food Group选为正确做法。毫不奇怪,该公司自1993年成立之初起就只是一家小型冷冻零售切割厂,如今已成长为英国第四大食品公司,总销售额超过21亿欧元(34亿美元)。仅去年一年,它就以3.42亿欧元收购了北部食品公司(Northern Foods),并宣布投资3000万欧元在塞特福德的新工厂,目的是“革命性地”改变英国现有的涂层食品的生产。

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