French find a few birds to fuel their export campaign

摘要

A short term shortage of product has not been allowed to interfere with the French national export promotion campaign at the IFE 2001 exhibition. The French poultry meat industry is currently in the happy position of having more domestic customers than it has chickens or turkeys, but for the worst of reasons. The crisis in the red meat industry caused first by BSE and second to the fall-out from Britain's foot and mouth epidemic, has led to an unprecedented demand for white meat which has left thepoultry meat processors struggling to keep pace. But a short term shortage of product at home has not been allowed to interfere with the national export campaign and there was a strong contingent of leading French companies at the International Food Exhibition at Excel a new exhibition venue in London, England, at the end of March. IFE may not have the international stature of SIAL in Paris or Anuga in Cologne, but it is the UK's largest food show held once every two years and the UK is an important market, said Jacques Bibard export director of the Societe Normande de Volaille whose brand names include Flechard and the Label Rouge Loue.