ISOPA, the European Diisocyanate and Poly-ol Producers Trade Association, is presenting a new campaign and logo for polyurethanes. For the first time, the industry is getting together to launch a communications initiative that highlights three key traits of polyurethanes - sustainability, versatility and comfort - in a single overarching campaign which will inform key audiences, such as European policy makers and retailers, of the benefits of polyurethanes in a non-technical, user-friendly way.
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