Cost-cutter or lifestyle choice?

摘要

The hand rolling tobacco market is important but overshadowed, finan-dally at least, as it pales into relative insignificance when compared with the mass market that is factory made cigarettes. However, analysts at banking group ABN-Amro estimated that the worldwide market for roll your own (RYO), make your own (MYO) and ecosticks (tobacco wrapped filtered cigarettes) plus papers/tubes market in 2002 was worth around EURO 4.3bn before tax. RYO and MYO tobacco alone contributed an estimated £3bn. That matches ABN-Amro estimate for the world cigar market during the same period. The volume was 110,000 tons in 2002, equivalent to around 140bn sticks (each using 0.8g of tobacco), which is more than double the UK's consumption of factory made cigarettes.