Overt attraction for customers

摘要

On December 31, 1875, on a cold and probably wet English New Year's Eve, a brewery employee stood all night outside an office in London waiting for it to open. The January 1,1876 was when the Trademarks Registration Act came into force and he wanted to be the first to register his trade mark. Thus the famous Bass Red Triangle became the first mark to be legally protected in the UK for the company's Pale Ale. While he was there he also registered a red diamond for the company's strong ale.