Japan Tobacco's box additions

摘要

Japan Tobacco Inc has announced the nationwide launch of two new products, "Mild Seven 100's box" and "Mild Seven Lights 100's box" in Japan in early June 2009, The new products were developed to enhance brand equity by cate'ring to consumer demand for 100-millimeter versions;of the popular "Mild Seven"and "Mild Seven Lights" products. In the Japanese market, the company: has been focusing on activities to build upon Mild Seven's brand equity, including new product launches and enhanced salespromotion. Mild Seven represents JT's core brand, which continues to be the market leader for more than 30 years. The company will continue to consider all opportunities for future growth, including continued development of new products to meet the range of consumer needs.