Google's Adwords Policy Infringes Trademarks, Court of Appeal Rules

摘要

On 1 February 2008, the Paris Court of Appeal ruled once again on Google's Adwords search-engine and decided that Google was liable for trade mark infringement.rnGoogle's Adwords service allows advertisers to choose particular keywords within a list which is automatically generated by Google. Once chosen, whenever these keywords are searched, the advertiser's link appears next to the search result.rnThe main issue of this case came from the fact that Google includes protected signs and, in particular, trade marks amongst the entered keywords.