Promoting Your Brand - And Protecting It - On Social Networking Sites

摘要

Everyone is using social media these days, even U.S. President Barack Obama. On January 18, 2010, President Obama became the first U.S. President to "tweet" when he sent a message on Twitter announcing his arrival at the American Red Cross headquarters in Washington, D.C. Politicians, celebrities, and businesses are increasingly recognizing that social networking sites, like Facebook and Twitter, provide effective forums to engage existing and potential voters, fans, and consumers.