Dairy Sector Embraces the High Protein Trend

摘要

Dairy products have always had an inherently healthy image and a perception of high protein levels, so it is a sector that has been able to adapt relatively rapidly to this rising interest in protein, in some cases by simply changing its labeling and/or positioning. Interest in performance products has driven the rising interest in dairy-based protein beverages. The booming popularity of Greek and Greek-style yogurts, which are inherently higher in protein than standard lines, has paved the way for the wider positioning of yogurts on a high-protein platform.