Kellogg's and PepsiCo. Reveal Traffic Light Moves

摘要

Kellogg UK is to adopt color-coded labeling in the UK on cereal packs made exclusively for sale in Britain. The new labeling is to start from January 2019 on brands including Coco Pops, Crunchy Nut, Corn Flakes, Rice Krispies, Frosties and Special K. The news came just after PepsiCo announced it will trial interpretative color-coded labeling for both beverages and foods in many EU markets, using the 100g/ ml-based approach already voluntarily implemented in the UK and Ireland.