Every few years we see new ingredients rising up the popularity ladder in terms of consumer acceptance and ease of use in processing. Right now the big four seeing growth are coconut, aloe vera, algae and turmeric, mainly due to their inherent health benefits. Coconut is sold in many formats including dessicated coconut, coconut acid, coconut blossom syrup, coconut butter, coconut fat, coconut milk, coconut oil, coconut water, fractionated coconut oil, fully hy-drogenated coconut oil and hydrogenated coconut oil, as well as interesterified coconut oil and partially hydrogenated coconut.
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