BRAND ON THE RUN

摘要

Any established manufacturer who has a vast sales network across Europe with household brand name products, should be guaranteed success. However, this isn't always the case. In an era of continual and accelerating change, many manufacturers are struggling to prioritise and are losing sight of what's of critical importance: a clear and compelling purpose. In 1961, when John F Kennedy was visiting NASA for the first time, he asked a cleaner who was mopping the floor, "What do you do for NASA?". The man responded, "Well Mr President, I am helping put a man on the moon."