Meeting demand

摘要

Tissu Premier Lille has changed its focus in response to market conditions many times since its inception 30 years ago. As Catherine Bruere, managing director of the exhibition, explained at the most recent edition (January 21-22), with the rise of close-to-market ordering, the offer encompassed long-term designs for spring/summer 2010 used to test the water by manufacturers, mid-term orders for winter 2009/10, and fabrics for short order, with a turnaround which can often be measured in days.rn"Since I came to head the exhibition five years ago, the balance of buying has changed, reacting to new consumer behaviour," said Bruere. "Through extensive research, we try and anticipate customers' reactions and needs and the changing relationship with suppliers."