A clear path

摘要

With interest continuing to grow on a global scale in where clothing and its raw materials originate from, the notion of traceability has never been more important or more sought after. As a result, NewMerino, an ethically-produced Australian Merino wool brand, has been launched in the US market with a fully documented, traceable wool supply chain. Produced through a network of Preferred Producer farmers who adhere to stringent standards for responsible animal husbandry and environmental farming, NewMerino is said to give retailers, manufacturers and consumers the ability to trace back - from garment to farm - and confirm the pedigree of the wool they buy.