The global wool industry is reflecting on the success of the first-ever International Wool Week. Celebrations of wool unfolded across the Northern Hemisphere from October 3-10 with the introduction of The Campaign for Wool in Tokyo, Berlin, Amsterdam, Madrid and Oslo. On October 3 the British Consulate in Tokyo hosted a reception with a difference. The lawns filled with a flock of grazing sheep followed by a fashion show exhibiting the season's best wool designs for men and women. Throughout the rest of the city, retailers including Isetan, Paul Smith and DAKS presented in-store displays showcasing new wool wear. Wool Modern, the groundbreaking exhibition first launched at the UK Wool Week on September 7, arrived in a new location to take over the Galeria Kaufhof store at the Alexanderplatz in Berlin on October 4. Demonstrating the pleasing aesthetics, environmental sustainability and technical uses of wool, the exhibit showcased fashion pieces from Mark Fast and Paul Smith as well as interior designs from Johanna Richter, Isabel Berglund and Britta Teleman.
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