Merino campaign enters second phase

摘要

The Woolmark Company has launched the second phase of its three-year No Finer Feeling campaign promoting the natural benefits of Australian Merino wool. In the seven images and short film, launched at London Fashion Week on September 15, internationally acclaimed photographer David Slijper evokes the concept of touch, and challenges the consumer's perception that wool is a heavy fibre restricted to use in the winter season, by highlighting the fineness and beauty of Merino wool through emotive imagery.