WoolProducers Australia launches Trust in Australian Wool campaign

摘要

WoolProducers Australia has collaborated with Animal Health Australia to establish a new campaign designed to inform customers about how Australian wool is produced and the commitments of its growers. The campaign, titled ‘Trust in Australian Wool’, includes the development of a handbook that covers the areas of animal health, welfare, biosecurity, traceability, sustainability, clip preparation and quality assurance. The handbook has initially been translated into English, Hindi and Mandarin and is available in hard copy and digital formats.